Successful Redesign of Non-Profit Site

CHALLENGE​

To celebrate its 20th anniversary, SPI donated our services to InterAction, a non-profit organization, who won SPI Group’s contest. The organization promotes inclusion in colleges, organizations and neighborhoods. They wanted an enhanced website that:​

• had an easy-to-use content management platform;​
• clearly communicated their brand, mission and vision;​
• simplified the donation process;​
• had analytics to maximize fundraising strategies.​

ACTIONS​

We worked with our partner to: ​

• audit the site;​
• revise content;​
• make the navigation more intuitive to use;​
• implement a new content management system; ​
• train staff on site publishing and Google Analytics.

RESULTS

Within two months after launch the new site received 87% more new visitors. ​