The Employee Engagement Calendar You Need for 2022
By Dana Haase,
SVP, Communications Strategy & Editorial
January 13, 2022
With the current surge in COVID-19 cases courtesy of the Omicron variant, most companies have postponed their return-to-office plans. As a result, internal communicators face the challenge of finding (even more!) new and creative ways to keep employees feeling heard and supported.
Here’s one way: building mini, targeted engagement campaigns that align with observances and holidays related to your organization’s mission and values.
When done right, campaigns centered around holidays and other observances can transcend geography to bring employees together. The key to success is using your digital channels to turn up the volume on your virtual celebration.
Not sure where to start? We’ve got you covered. Our 2022 communications campaign calendar lists all major U.S. holidays as well as global and industry-specific observances e.g., Employee Appreciation Day, International Women’s Day, World Cancer Day. It also includes campaign ideas and associated tactics to give you a head start on creating programs that engage, inform, and inspire.
We’d love to know which holidays or observances you plan to focus on this year. Tell us about them in the comments!
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