Create Quality Video Content for Employees on a Shoestring Budget
By Dana Haase,
Director of Project Management - Communications Strategy and Editorial
October 15, 2019
If you’re of a certain age or have an affinity for 80s new wave music, you may recall The Buggles’ song, “Video Killed the Radio Star.” Today, it appears video’s latest victim is stale communication tactics; Forrester research shows that employees are 75% more likely to watch a business video than read the written document.
Thankfully, creating engaging video content doesn’t require a lighting crew, professional director and a budget to match.
Here’s a look at how we’ve worked with clients to make video an effective part of their communication strategy:
User-generated content
A series of compelling videos were the driving force behind shattering participation and fundraising goals for our client’s corporate philanthropy program. Content for the videos came from photos, video snippets and spoken word audio files supplied by employees – all captured using their mobile phones. SPI Group edited the raw content together with animated on-screen text and poignant stock music for videos that were both powerful and cost effective.
Quick-sketch animation software
How do you produce a business overview video – jam-packed with information on the company strategy, customers, growth plans, and the competitive landscape – that doesn’t bore the audience to tears? The answer: quick-sketch animation. SPI Group used VideoScribe to create an upbeat, fast-paced video that gave a thorough overview of the client’s business and promoted the company’s leadership position in the industry.
Our client used the video at a meeting attended by over 200 executives from around the globe. It was so well-received, the client opted to push out the video on the company’s internal communications channels.
Archival footage
Another client came to us with this challenge: create a video to celebrate the company’s history of developing breakthrough vaccines while also outlining the business strategy for future success. To deliver on the request, we chose to juxtapose archival photographs and film with modern stock images and video clips to get employees to take pride in what the company had accomplished and help them internalize the company’s strategy.
The video was screened at a global town hall meeting. Reaction to the video was incredibly positive – so much so that regional teams chose to customize the video and make it a part of their own internal communications efforts.
By keeping these creative approaches and content sources in mind, you can produce quality video content for employees even with a limited budget.
How have you integrated video into your internal communications strategy?
